In a recent Louis Vuitton campaign shot by Annie Leibovitz Muhammad Ali posed with one of his grandsons. The campaign titled “Core Values” was shot at Ali’s Arizona house. The caption reads “Some stars show you the way. Muhammad Ali and a rising star.”
I think this photograph is captivating in a way most high fashion photographs are not. For one just having a child in the photograph draws people in, secondly once you see it’s Muhammad Ali with a mini-me version of him it is not only adorable but respectable.
With a long established brand like Louis Vuitton it is important that they showcase the transferring of style from one generation to the next. Overall this is a very powerful campaign and apart from Ali’s novelty LV getting Leibovitz to shoot it was genius.