I was shopping in Georgetown the other day and while browsing Urban Outfitter’s men’s section, one particular brand caught my eye: Insight, a fashion surf/lifestyle label that emerged in the late 90’s out of Sydney, Australia. According to Tactics, “[Insight] come(s) from a surf heritage yet lead(s) a lifestyle that encompasses all that is surf, skate, street, art, music, fashion, and popular culture.” I loved the patterns and details on the short sleeve button downs and tanks (the ones I saw are below). The men’s and women’s summer 2012 collections are shown in the fashion films below. Insight’s website has various links to shop and to view their blogs. You can also get Insight clothing from Karmaloop and as a I mentioned earlier, Urban.