So last week H&M released visuals for their upcoming men’s collection. I found the collection to be very impressive, it has a very high end edge that is sophisticated and tasteful. The fact that it’s by H&M is also nice because that means it’s extremely affordable for all the men admiring it now.
Secondly I love the color palette, which includes a lot of burgundy, burnt orange, and navy blue. To me it is very reminiscent of the F/W Louis Vuitton collection from last season minus all the frills.
I love the slim tailored ankle pants and the double breasted sports jacket. I’ll be awaiting a video lookbook but for now very well done H&M.
The suit is the most important garment for men at H&M this fall, and it’s amazing to see how it can be worn in so many modern ways. Traditions mix with new ideas to build a new wardrobe that’s all about personal style.
-Andrea Lowenstam, head menswear designer for H&M