Thanks to my handy dandy H&M iPhone app I always know when H&M is about to drop a capsule line. The latest line is due out this Thursday April 26 and its a collaboration between H&M and DAA.
DAA stands for Designers Against AIDS. This is a follow up to H&M 2009 FAA campaign. This year 25% of the collection’s sales will go to HIV/AIDS prevention. The collection has been endorsed by Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shilon Fernandez and The Misshapes.
Not only is the collection for a good cause but it also features some really nice pieces. The collection encompasses men’s clothing, women’s clothing, and accessories all ranging from $5-35.
I think it has the perfect color scheme for summer and gives off a very hipster feel, which is obviously a huge trend right now.