A fashion film is just what it sounds like: a combination of the art of fashion and film-making. In fashion film-making, the film-maker has the freedom to go in any direction they want. Their work focuses on design, yet shows off creativity, fashion, styling (hair, wardrobes, makeup), and music. They’re mostly visual so besides a few words here and there, there’s usually no dialogue or narration. Some have a short story line, while others include a random series of events. OZER, one very talented fashion film-maker, remarked that in a fashion film “there must be something to track…it just can be a flow of events. Whatever it is, it needs to be something more than posing models.” He stressed that the work should center around a certain attitude or movement.
I really like fashion films because they don’t have to make sense. They all evoke a different emotion or message and I think that’s a really cool aspect of a short film. I also respect how the film-makers’ work can be interpreted in different ways.
One of the first ones I ever saw was “Stamen” and ever since then, I’ve been fascinated.
I’ll share some more of my favorites:
“The Game of Things” is a very interesting one to say the least. It’s a bit trippy and a little confusing.. yet it’s colorful, catches attention, and makes you think. In the final line.. the narrator says, “The premise of the game is that there is no truth but in things because they talk relationships. And still you have to let go because in the end they’re just stupid things.” Not only is it an out of the ordinary film, but it portrays an appealing message.
“The Cure” by OZER is more on the simple side but I absolutely love it. It clearly shows off the fashion aspect.